Photo of museum roof showing parabolic effect of support structure

Parabolas for Profit

How can we, as market research analysts, help a local business make the most money?

Project Summary

In this project, students take on the role of market research analysts working for locally owned companies. Students analyze the linear relationships between cost and quantity of items sold, along with the quadratic relationships of total profit and unit price, to determine the most profitable price point for one of the goods or services the company sells. They gather and analyze data to establish suggested prices and develop and present their reports to the company’s owners.