When we talk about Project Based Learning, we mean the process by which students learn the content by doing a project. Students then share their application of their core content knowledge and skills via an authentic product. By focusing on PBL as the process of learning and the application of knowledge, students become more clear on the expectations for learning outcomes, which leads to higher quality products. But if too much of the focus is on the product itself, it can be a distraction from what the true intent of the project is… the learning!